I worked with the team at Burness Communications to help create this animated explainer for the Institute for Clinical and Economic Review (ICER). The video explains ICER's process for providing a price benchmark for new drugs by assessing their value. The assignment called for illustrating the process in an engaging manner, while remaining true to ICER's process.
Along with storyboarding the project, based on a script provided by Burness, I also designed all the characters and created the final style frames for the video.
The team at Burness was able to distill ICER's process into a short narrative script, which was provided to me. Working from the script, I sketched and submitted storyboards detailing the visuals and transitions for the video. This step in the process allowed us to refine the narrative without the delays that would be caused by making changes at the final art, or animation, stage.
The script for the video called for the main character to be a anthropomorphic pill. From that starting point, I decided to build the art direction around the pill shape and built the rest of the characters from the same template. We settled early on for a color palette matching ICER's brand colors.
Once the storyboards and character designs were approved, I created finished scene keyframes. The files were then prepared for animation and sent to the animator for the final step in the process.